SF Wine Trading Company Now Stocking Waits-Mast Pinot Noir by valleyfog

San Francisco Wine Trading Company

San Francisco Wine Trading Company on Taraval, near West Portal

Waits-Mast Family Cellars is happy to announce that SF Bay Area locals can find our wines at the San Francisco Wine Trading Company (SFWTC). Located at 250 Taraval at Funston, the Sunset/West Portal neighborhood wine shop is currently carrying our 2007 La Encantada Vineyard Pinot Noir and 2008 Hein Vineyard Pinot Noir on its shelves. We really feel like our wines are in a good home (or rather, way station) since the shop is as fog-bound as we are in this Cool Grey City of Love. Owners Julia and Gary, and knowledgeable staffers like Suzanne and Alex, are very friendly and helpful, and have an amazing selection of wines for such a seemingly small store. They definitely maximize their shelf-space and have a knack for getting a hold of difficult-to-find, smaller lot wines.

Jennifer samples our wine and awaits the neighborly crowd

We kicked off our latest retail availability by pouring our wines at SFWTC’s Neighborhood Winemaker’s Tasting this past Friday. SFWTC holds this type of tasting once a quarter, inviting SF-local winemakers to pour their wares. Julia and Gary have loyal, discriminating, yet very neighborly customers and we were eager to gain their approval with our wines. Also pouring excellent wines were Bob Rawson and Fred Dick of Urbano Cellars and Ed Kurtzman with his August West and Sandler wines.

We poured the La Encantada and Hein pinot noirs at the early evening event. Each of the wines quickly found its own following among the attendees who often returned to our side of the tasting bar for repeat pours. Comments on the La Encantada included a “Rhone-like nose” with “sawdust” “minerality” and “intense fruit.” The Hein generated a number of pleasantly pensive pauses and lots of surprised looks that a 2008 was showing so many layers at such a young age.

Everyone was in good spirits as the Friday, 5:30pm start time found visitors easing into their weekends with warm smiles and empty glasses ready to be filled. There were lots of regulars and newcomers alike. A formidable crew of our fans showed up, including family from Massachusetts (where we can’t ship direct!).  It’s always great to see these different worlds overlap where old friends re-connect and new friends are made. Paths cross and stars align. From our vantage point behind the bar, it was a blast. While we all had our fair share of wine chatter, a convivial feeling swirled around the place and everybody was genuinely having a great time. Before we knew it, it was 8pm and we were starving.

Brian pours pinot noir for a happy crew of locals and fans

So, definitely check out SF Wine Trading Company if you are achin’ for a bottle of our wine, if you are in search of other hard-to-find wines or just looking for a good recommendation on a $10 bottle of something to go with Thursday’s dinner. And then dip down into West Portal and enjoy the cool shops and restaurants. It’s a neighborhood that sometimes feel like it is caught in another time…but, we’ll save that for another post.


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